Slithering into 2025: How the WOOD SNAKE Inspired Brands

2025 is the Year of the Wood Snake, and global brands are embracing its traits: creativity, adaptability, and elegance. From serpentine patterns to luxury collaborations, design is slithering toward fluidity, mystique, and cultural intelligence.
Insights from Pentawards Festival

From edible packaging to psychedelic pop, the Pentawards Festival spotlighted the design trends shaping 2024–2025. Here’s what’s next in packaging design.