Wabi Sabi : Perfectly Imperfect
Perfection is overrated. Wabi Sabi — the Japanese philosophy of finding beauty in imperfection — offers brands a way to be real, human, and emotionally resonant. From golden Kintsugi cracks to the ritual of Furoshiki wrapping, these cultural codes remind us that authenticity, not gloss, creates connection. Explore how CPG and beauty brands can move beyond surface aesthetics to embrace repair, ritual, and truth in design.
Food Imagery in Beauty: Marketing shortcut to desire
From glazed doughnuts to cherry gloss, food imagery in marketing has become the visual shortcut to craving and desire. Beauty, fashion, and FMCG brands alike are using edible cues to evoke emotion, texture, and pleasure. In this article, Intercult Brands explores how sensory storytelling and cultural codes shape appetite in design—and why one drizzle or glaze can make a product irresistible.
Longevity story for CPG’s durability
From Greek gods and golden apples to collagen drinks and biomarker gummies, the quest for longevity has always been part myth, part science. But what was once the promise of eternal youth is fast becoming a real market force across beauty, wellness, and even snacks and beverages. Today, “living better for longer” is no longer […]
Slithering into 2025: How the WOOD SNAKE inspired Brands
2025 is the Year of the Wood Snake, and global brands are embracing its traits: creativity, adaptability, and elegance. From serpentine patterns to luxury collaborations, design is slithering toward fluidity, mystique, and cultural intelligence.
Insights from Pentawards Festival
At the Pentawards Festival, design leaders revealed packaging trends for 2025. From sustainability to cultural storytelling, these signals show how packaging reflects human behavior and shapes brand relevance.
Design gets delicious: Pantone Mocha Mousse 2025
Pantone Mocha Mousse isn’t just a color—it’s a mood, a flavour, and a cultural cue. The 2025 Color of the Year captures our craving for warmth, comfort, and sensory pleasure. From Motorola’s coffee-infused tech to Tealeaves’ chocolate-inspired blend, Pantone Mocha Mousse is showing up across fashion, design, and wellness as a symbol of indulgence and balance. This hue translates the softness of suede and the richness of espresso into a visual language of calm sophistication and slow-living luxury.