COMPLETE THE FORM, OPEN NEW DOORS
COMPLETE THE FORM,
OPEN NEW DOORS
Welcome! Thank you for contacting us, we’d love to hear from you!
Our process is tailored to meet the specific needs of each client, hence these questions so please say hello!
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UNLOCK THE IDEAS
LOCK THE DATE,
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Greatness starts with a chat — we’d love to hear from you!
Some cultures are more conversational than others — we happen to enjoy them all.
Let’s connect for a 30-minute intro call.
FAQ
Questions we can already answer...
FAQ
Questions we can already answer...
Because Great Conversations Start with Great Questions
Please access our FAQ to see if we align..
And if your question isn’t answered there, let’s connect: book an appointment or send us an email, and we’ll see how we can support you.
My project is not cultural, why would I brief you?
If your brief is about people, then it’s already about culture. Even the most functional or seemingly neutral brief is rooted in a specific
audience, with their own habits, beliefs, aesthetics, expectations and those are all shaped by culture. Real people aka any human being, lives within a cultural context. In short, culture is always present, acknowledged or not. “95% of consumer decision-making is unconscious and emotionally driven — shaped by social norms, rituals, and cultural cues.” (Harvard Business Review). Our role is to help you make it work for you, not against you.
My brand is aimed to a local market only, why would I need an intercultural design agency?
Designing for a single country or market doesn’t mean your audience is uniform. Your so-called “local” consumers are shaped by global touchpoints ; if not, diasporas & hybrid identities. Beyond demographics, local markets contain also rich subcultures: youth tribes, wellness seekers, urban boomers…all with distinct values and codes. Understanding them isn’t a luxury, it’s a competitive edge. What an intercultural agency brings isn’t just cultural fluency, it’s originality. We help your brand stand out in a sea of sameness, with a diverse perspective and cultural relevance others miss. So even if your brief feels “local,” we promise to reveal the depth that makes it distinctive. “Subcultures are fast becoming the new demographics — and they are increasingly how consumers define their identity.” (WGSN,2023)
How cultural designs will help my business growth?
If your business connect meaningfully to your consumers , you will be achieving cultural and competitive advantage which drives growth & market share. Kantar’s research shows that brands with high cultural relevance tend to grow nearly 6 times faster than those with low cultural relevance.
Why choose a culturally focused agency when we already have global brand guidelines?
Global brand guidelines are our compass. We help you use them with cultural sensitivity. We help you avoid cultural missteps. Also, from experience, even global brands have at least 2 markets to cater for: what if we assemble experts from these 2 growth sites to make sure not only the brand is consistent but also responsive.
Cultural strategy might work for fashion or beauty, but not in regulated healthcare or food sectors.
Culture isn’t sector-specific, it’s a human-concern. Even in technical industries, branding built on human-meaning leads to better results. Your consumers are still people navigating everyday emotions. That’s culture. Cultural strategy doesn’t replace regulation, it connects you with consumers beyond compliance. (McKinsey, 2023) notes that companies embracing consumer-centred innovation rooted in everyday life and culture outperform peers by +60% in total
shareholder returns in regulated sectors like consumer health and nutrition.
Without being physically present, how will you understand our market and our consumers?
Whenever needed, we plan on-the-field immersion, partner with cultural advisors, and even draw from our core team’s deep intercultural experiences. Proximity isn’t the same as perspective. Cultural fluency, deep research, and hybrid collaboration tools make those insights count.
Studies confirm that “companies which localise consumer understanding — across geographies and cultures — grow revenues two times faster than their competitors “(McKinsey , 2022)
How cultural branding contribute to innovation?
Cultural branding is about decoding new consumer behaviours, uncovering unmet needs, and inspiring breakthrough. True innovation is born from cultural closeness: from knowing/observing how people live, make decisions, and assign meaning to products in their everyday lives. McKinsey reports that organisations that use deep consumer insight in product development outperform their peers by up to 85% in sales growth.
We’re not launching in new markets, do we really need cultural insights?
Cultural insight isn’t just for new geographies, it’s for relevance. Even in familiar markets, your audience is evolving. What worked 3 years ago might feel tone-deaf today. We help you stay culturally fluent. That’s how timeless brands stay timely. 64% of consumers say they buy from brands that reflect their values – and culture is how brands express those values.
Can a small independent agency really handle a large scale or a complex brief?
Absolutely, boutique design agencies can offer exceptional performance and agility often outperforming larger, less nimble structures. According to a 2022 McKinsey report, remote and hybrid models increased productivity by 20–25% in creative and strategic teams. We are faster-to-assemble and to scale-up project teams. We’ve worked with large portfolios before, we speak your language, and we know how to navigate timelines, stakeholders, and 100s of SKUs.
Isn’t cultural work more about strategy than design?
Cultural strategy reveals what drives behaviour and the hidden codes shaping your category. It’s through design that insights become visible and actionable. Our approach doesn’t separate strategy and design: it connects them seamlessly. “Cultural fluency leads to greater brand affinity, but it’s design that codes fluency into every brand touchpoint — from packaging to POS to digital.” (Ipsos, 2023)
Do you have an expert in each country?
It isn’t a country-by-country talent bank. We’ve built something different. We have people in the ground, we have talents well-versed in the culture or subculture. Think of us as an agile cultural observatory: we activate the right network of thinkers, knowers and doers.
Isn’t unsettling to work mainly with a set of independent talents rather than those in house?
It’s actually liberating. Our approach is rooted in curated collaboration, not chaos. Unlike rigid in-house monolithic models, we curate talents around your brief, selecting the right experts for the right job, not based on who’s on our payroll. Working with the same designers on the same brand for years can lead to creative fatigue. Our model keeps the creative lens fresh. “Over 70% of global marketing leaders say flexible talent models give them a competitive edge in creative and strategic delivery.” (Harvard Business Review). We pair handpicked specialists with a resident team that ensures your brand’s consistency. With us, you get the best of both worlds!