GRAPHIC CODES SHAPING CHRISTMAS 2025
Christmas 2025 arrives with a new set of visual codes: jewel-toned luxury, minimalist calm, theatre-lit nostalgia, playful kidult energy, cultural architecture and global winter aesthetics. The season’s limited editions and advent calendars signal how packaging has become cultural storytelling, shaping value and desire long before a gift is opened. This article explores the graphic languages brands are using to win the festive moment — and how CPG brands can design editions people want to keep.
The past is working overtime: How Nostalgia became a Cultural Strategy
Nostalgia isn’t just a mood; it’s a marketing movement. In 2025, brands are remixing retro aesthetics, Y2K design, and childhood comfort into clever cultural strategy. From ugly-cute collectibles to vintage packaging, the past is working overtime. This piece explores how nostalgia evolved from trend to tool—and how brands can use it meaningfully without getting stuck in rewind.
HOLA vs HOLI
Hola Mohalla is a vibrant Sikh festival in Punjab, rich with tradition, martial arts, and symbolic rituals. From Gatka performances to festive foods, the event celebrates brotherhood and bravery. But beyond culture, Hola offers a powerful lesson for brands: true impact comes from creating immersive, symbolic experiences that resonate.
Slithering into 2025: How the WOOD SNAKE inspired Brands
2025 is the Year of the Wood Snake, and global brands are embracing its traits: creativity, adaptability, and elegance. From serpentine patterns to luxury collaborations, design is slithering toward fluidity, mystique, and cultural intelligence.
Design gets delicious: Pantone Mocha Mousse 2025
Pantone Mocha Mousse isn’t just a color—it’s a mood, a flavour, and a cultural cue. The 2025 Color of the Year captures our craving for warmth, comfort, and sensory pleasure. From Motorola’s coffee-infused tech to Tealeaves’ chocolate-inspired blend, Pantone Mocha Mousse is showing up across fashion, design, and wellness as a symbol of indulgence and balance. This hue translates the softness of suede and the richness of espresso into a visual language of calm sophistication and slow-living luxury.