Wabi Sabi : Perfectly Imperfect
Perfection is overrated. Wabi Sabi — the Japanese philosophy of finding beauty in imperfection — offers brands a way to be real, human, and emotionally resonant. From golden Kintsugi cracks to the ritual of Furoshiki wrapping, these cultural codes remind us that authenticity, not gloss, creates connection. Explore how CPG and beauty brands can move beyond surface aesthetics to embrace repair, ritual, and truth in design.