From Greek gods and golden apples to collagen drinks and biomarker gummies, the quest for longevity has always been part myth, part science. But what was once the promise of eternal youth is fast becoming a real market force across beauty, wellness, and even snacks and beverages.
Today, “living better for longer” is no longer niche—it’s a new consumer mindset reshaping categories from inside out. Longevity has evolved from a wellness buzzword to a cultural code, blending science, data, and daily rituals into the next frontier of CPG innovation.
In our latest article, we explore how brands can translate longevity into meaningful, inclusive, and future-ready narratives that resonate far beyond the lab.
