For decades, 14th February has dominated retail calendars for Valentine’s day.
But the real cultural momentum is building the day before. Galentine’s Day, on 13th February, has evolved from a pop-culture reference into a meaningful celebration of friendship, chosen family and community.
As more adults live outside traditional couple structures, emotional connection is being redefined. Friendship is no longer secondary to romance; it is becoming a central pillar of belonging. Galentine’s Day reflects this shift, with brands increasingly activating around sharing, hosting and collective rituals rather than couple-centric gifting.
In this article, INTERCULT BRANDS explores what Galentine’s Day truly means, how early-moving brands are interpreting its cultural codes, and why it represents a significant opportunity for CPG brands.
👉 Read the full article on LinkedIn
