As we move into 2026, consumer behaviour is taking a radical turn. After years of constant change, consumers are shifting from reactive to reflective.
In a world of overload, people are craving simplicity, autonomy, and emotional connection. The latest trends show that they’re seeking brands that offer more than just products—they want meaning, authenticity, and rituals that fit their new realities.
From rejecting AI’s dominance to embracing resilient realism and wellness, these five consumer shifts will reshape the future of branding, especially in CPG.
In this article, we explore how brands can adapt to these behavioural changes and create deeper connections with their audiences.
