Diwali: Designing brand loyalty through cultural connection
Diwali is far more than a shopping season. It is a cultural celebration of light, renewal, generosity and connection that shapes how people give, gather and buy. Discover how Gen Z, Millennials and older generations experience Diwali differently, why global brands are investing in culturally relevant campaigns, and what CPG and luxury marketers can learn from one of the world’s most influential festive celebrations.