Consumer Behavioural Trends in 2026
Explore the top 5 consumer behavioural trends set to define 2026, including shifts away from algorithms, the rise of simplicity, and the focus on longevity
The past is working overtime: How Nostalgia became a Cultural Strategy
Nostalgia isn’t just a mood; it’s a marketing movement. In 2025, brands are remixing retro aesthetics, Y2K design, and childhood comfort into clever cultural strategy. From ugly-cute collectibles to vintage packaging, the past is working overtime. This piece explores how nostalgia evolved from trend to tool—and how brands can use it meaningfully without getting stuck in rewind.
Longevity story for CPG’s durability
From Greek gods and golden apples to collagen drinks and biomarker gummies, the quest for longevity has always been part myth, part science. But what was once the promise of eternal youth is fast becoming a real market force across beauty, wellness, and even snacks and beverages. Today, “living better for longer” is no longer […]
HOLA vs HOLI
Hola Mohalla is a vibrant Sikh festival in Punjab, rich with tradition, martial arts, and symbolic rituals. From Gatka performances to festive foods, the event celebrates brotherhood and bravery. But beyond culture, Hola offers a powerful lesson for brands: true impact comes from creating immersive, symbolic experiences that resonate.