Food Imagery in Beauty: Marketing shortcut to desire
From glazed doughnuts to cherry gloss, food imagery in marketing has become the visual shortcut to craving and desire. Beauty, fashion, and FMCG brands alike are using edible cues to evoke emotion, texture, and pleasure. In this article, Intercult Brands explores how sensory storytelling and cultural codes shape appetite in design—and why one drizzle or glaze can make a product irresistible.
Longevity story for CPG’s durability
From Greek gods and golden apples to collagen drinks and biomarker gummies, the quest for longevity has always been part myth, part science. But what was once the promise of eternal youth is fast becoming a real market force across beauty, wellness, and even snacks and beverages. Today, “living better for longer” is no longer […]
Insights from Pentawards Festival
At the Pentawards Festival, design leaders revealed packaging trends for 2025. From sustainability to cultural storytelling, these signals show how packaging reflects human behavior and shapes brand relevance.