The past is working overtime: How Nostalgia became a Cultural Strategy
Nostalgia isn’t just a mood; it’s a marketing movement. In 2025, brands are remixing retro aesthetics, Y2K design, and childhood comfort into clever cultural strategy. From ugly-cute collectibles to vintage packaging, the past is working overtime. This piece explores how nostalgia evolved from trend to tool—and how brands can use it meaningfully without getting stuck in rewind.
Food Imagery in Beauty: Marketing shortcut to desire
From glazed doughnuts to cherry gloss, food imagery in marketing has become the visual shortcut to craving and desire. Beauty, fashion, and FMCG brands alike are using edible cues to evoke emotion, texture, and pleasure. In this article, Intercult Brands explores how sensory storytelling and cultural codes shape appetite in design—and why one drizzle or glaze can make a product irresistible.
Slithering into 2025: How the WOOD SNAKE inspired Brands
2025 is the Year of the Wood Snake, and global brands are embracing its traits: creativity, adaptability, and elegance. From serpentine patterns to luxury collaborations, design is slithering toward fluidity, mystique, and cultural intelligence.