OUR BLOG
A Window into What Inspires Us
Yet, we’re always on the move – traveling, exploring, listening, and learning. We pause to reflect, and truly understand. And when something’s worth sharing, we never keep it to ourselves. Dive into our diary for trends, insights, and fresh perspectives.
But most importantly, we want to hear from you. You, the human behind the screen, are our biggest source of inspiration. So join us & drop your thoughts below!
REGRESSIVE NOSTALGIA : The New Kidults
Kidult culture is reshaping how adults consume, decorate and emotionally cope. Across food, beauty, retail and lifestyle, brands are embracing playful design, nostalgia and softness to offer comfort in an increasingly heavy world. This article explores how regressive nostalgia moved from niche signal to mainstream strategy, why CPG leads this shift, and how emotional regulation has become a serious driver of growth.
GALENTINE’S DAY: THE CULTURAL MOVEMENT BRANDS SHOULD NOT IGNORE
Galentine’s Day is no longer a niche moment or pop-culture joke. It reflects a deeper cultural shift where friendship, chosen family and collective rituals are gaining emotional weight. As traditional couple structures loosen, brands have an opportunity to engage audiences through connection rather than romance. This article explores the cultural meaning of Galentine’s Day, how early-moving brands are activating around it, and why it matters for CPG brands looking to stay culturally relevant.
Graphic Design Trends 2026
Every year, design holds up a mirror to culture, reflecting what we value, question and desire. Packaging, once the silent salesman, now behaves like media.
Branding & Packaging designs live in cultural margins
Great branding is rarely about what shouts the loudest. It’s about what’s felt in the margins. The space around a logo, the weight of a
Consumer Behavioural Trends in 2026
Explore the top 5 consumer behavioural trends set to define 2026, including shifts away from algorithms, the rise of simplicity, and the focus on longevity
GRAPHIC CODES SHAPING CHRISTMAS 2025
Christmas 2025 arrives with a new set of visual codes: jewel-toned luxury, minimalist calm, theatre-lit nostalgia, playful kidult energy, cultural architecture and global winter aesthetics. The season’s limited editions and advent calendars signal how packaging has become cultural storytelling, shaping value and desire long before a gift is opened. This article explores the graphic languages brands are using to win the festive moment — and how CPG brands can design editions people want to keep.