OUR BLOG
A Window into What Inspires Us
Yet, we’re always on the move – traveling, exploring, listening, and learning. We pause to reflect, and truly understand. And when something’s worth sharing, we never keep it to ourselves. Dive into our diary for trends, insights, and fresh perspectives.
But most importantly, we want to hear from you. You, the human behind the screen, are our biggest source of inspiration. So join us & drop your thoughts below!
Wabi Sabi : Perfectly Imperfect
Perfection is overrated. Wabi Sabi — the Japanese philosophy of finding beauty in imperfection — offers brands a way to be real, human, and emotionally resonant. From golden Kintsugi cracks to the ritual of Furoshiki wrapping, these cultural codes remind us that authenticity, not gloss, creates connection. Explore how CPG and beauty brands can move beyond surface aesthetics to embrace repair, ritual, and truth in design.
Food Imagery in Beauty: Marketing shortcut to desire
From glazed doughnuts to cherry gloss, food imagery in marketing has become the visual shortcut to craving and desire. Beauty, fashion, and FMCG brands alike are using edible cues to evoke emotion, texture, and pleasure. In this article, Intercult Brands explores how sensory storytelling and cultural codes shape appetite in design—and why one drizzle or glaze can make a product irresistible.
Longevity story for CPG’s durability
From Greek gods and golden apples to collagen drinks and biomarker gummies, the quest for longevity has always been part myth, part science. But what
Alta Moda, Alta Gioielleria: When Culture meets Craft
Dolce&Gabbana Alta Moda and Alta Gioielleria are more than luxury — they embody Italian culture, folklore, and opera. Each creation turns heritage into spectacle, showing how authenticity makes brands unforgettable.
HOLA vs HOLI
Hola Mohalla is a vibrant Sikh festival in Punjab, rich with tradition, martial arts, and symbolic rituals. From Gatka performances to festive foods, the event celebrates brotherhood and bravery. But beyond culture, Hola offers a powerful lesson for brands: true impact comes from creating immersive, symbolic experiences that resonate.
Slithering into 2025: How the WOOD SNAKE inspired Brands
2025 is the Year of the Wood Snake, and global brands are embracing its traits: creativity, adaptability, and elegance. From serpentine patterns to luxury collaborations, design is slithering toward fluidity, mystique, and cultural intelligence.