OUR COLLECTIVE

Children of culture

Founded by global brand consultant Imen and a collective of international designers & strategists, INTERCULT BRANDS is the result of a shared professional path and a deeply personal story , rooted in a love for brands, culture, and design.
We are children of many (sub)cultures.

OUR FOUNDER

The Brand Architect & Culture Connector

Imen’s expertise lies at the intersection of cultural marketing and global branding. Alongside her degrees in Marketing and Communication, she pursued further studies in Graphic Design, Social Anthropology, and Visual Semiotics. Having lived in four countries and being fluent in five languages, she found her strongest voice in bridging brands and communities.

IMEN aka "MANNO"

Let me introduce myself...

French & British with roots grown-out of a Tunisian pot, I can proudly say that I have been inter-culturally immersed into African, Middle-Eastern, West European, Mediterranean, Anglosaxon, Gallic & Amazigh customs. Understandably, I developed a deep appreciation for cultures and a cheer for diversity.

From an early age, I also nurtured a love for brands & aesthetics, drawing on every free spot I found at my parents (walls included ;)), collecting ethnic dolls and “analysing” ads on TV. Then, it all transformed into a passion for street-art subculture and travels.

I wanted to put all these ingredients in service of brands. Today, INTERCULT BRANDS embodies the fusion of my international branding experience and my human aspirations.
I’ve seen lots of missteps in my industry, most of them innocent mistakes, others stemming from indifference or cultural appropriation…Slips that costed $$ to brands and hurt the trust of their consumers.

I know we could, and should, do better….I thrive on crafting brands that are both culturally relevant and commercially impactful.

EXPERIENCE & TESTIMONIALS

Brands' Experience

With 20 years of experience, in design agencies, I have shaped +100s of CPG brands, led brandwork in 30+ countries, winning on my journey, several international awards.

Personal Testimonials

Discover how my clients experienced working with me.

Imen is very enthusiastic and professional. she never stopped helping us to take the good decisions. Imen has a great ability to understand customer needs and to organize the job of the creative team very properly and on time. She delivers everything on time. In the end, Imen is also herself very creative and helped us to move on and improve our way of thinking our brand.

I worked with Imène a lot on both redesign and new design development projects. They did excellent work on our seasonal offers, which were key in driving the brands overall growth from double digit decline to DD growth. Within all the processes, it was a delight to work with Imène thanks to her openness and sincerity, which helped in transmitting the brand objectives into great creative work - and ultimately into very profitable brand growth.

Imen is a very capable Senior account director, who always have the client’s best interests at heart. She is dedicated, energetic and insightful. It’s been a great pleasure working with Imen.

See more on my profile

OUR RESIDENTS

The Brand alchemists

Strategy shapers. Design dreamers. Roll-out orchestrators. They’re a handpicked constellation of global thinkers and doers , each one a master in their craft. Together, we decode cultures, design meaning, and deliver resonance, one brief at a time.

Let’s introduce them...

VALERIE aka "Laila"

Creative Artworker

I have been Parisian and Londoner for a long time that I feel like a citizen of the world. With both my parents in advertising, I have been immersed in design since my earliest childhood.
What nourishes me is creation in all its forms: art, theatre, tattoos, music (especially British rock)…

I love non-conformity, open-mindedness, curiosity and passionate people. INTERCULT BRANDS excites me because it reflects everything I believe in. We share the same creeds!

I now live in the countryside. Still in the whirlwind of life but surrounded by fields. I watch nature change with the seasons and it is magical.

Hillary aka "Hilroy"

Creative Strategist

Growing up in the cultural mosaic of Canada and with my own roots stretching Czech, Italian, and Caribbean heritage, living between worlds has given me a deep curiosity for how culture shapes the way people connect, express, and belong.

Once an avid city girl, I’ve since traded concrete jungles for the leafy British countryside, where I find my passions in slower living, painting, and interiors.
I believe brands should be human-first, rooted in real people, their stories, and their communities. That’s why INTERCULT BRANDS is the perfect home.
I’ve been building brands of all shapes and sizes for the past 15 years blending strategy with execution to help thoughtful, purpose-led brands find clarity, not as a checkbox, but as an anchor.

DEBORAH aka "DOUDOU"

Creative Director

Born on a tiny Caribbean island with Black, White, and Native American roots, I grew up at the French-German’s borders, nurtured by my grandparents’ love for West Africa and the taste of garden tomatoes. After hesitating between equestrianism and automotive design, I chose to study art direction by the Mediterranean, before settling in Paris but with my cherished breaks to Southeast Asia. My childhood still lives in me: walking barefoot in the grass and imagining stories. Deeply sensorial, attentive to a single raindrop trembling on a blade of grass or mesmerized by the infinity of a starry sky, I have spent more than 20 years jumping with the same curiosity between the worlds of luxury and mass market.

Today, I continue to explore brand narratives, ensuring aesthetics and visual language serve both message and audience, with the same excitement as day one.

OUR NETWORK

Kins of culture

INTERCULT BRANDS is nothing without the richness of our cultural watchmen & watchwomen, the creatives, the strategists, the observers…
Their expertise, their knowledge about national cultures, subcultures, generational and counter-cultures is impressive. Our core team is lucky to have encountered them. Every conversation is a deep dive into a new realm of codes, rituals, symbolism and amazement.

They are our sentinels across countries and communities.
They all are represent our global network of cultural voices & experts who know, shape or represent culture.

Each of them makes us proud ; helping us understand more, appreciate deeper, respect further, and ultimately serve our clients and their brands even better.