OUR DIFFERENCE
A modular approach to InterCultural Branding
What sets us apart
• We are built with a collaborative mindset: Each project benefits from a consistent core team and a carefully curated independent troop.
• We create designs from within, rooted into your community: When necessary, we bring a cultural advisor to unveil cultural nuances and support our glocal strategists & creatives.
With this diverse distributed collective, we bring the wavens and the fresh eyes to work collaboratively and interculturally, ensuring brands stay relevant.
OUR SERVICES
OUR SERVICES
CULTURAL STRATEGY
• Brand Immersion
• Brand diagnosis
• Visual equity analysis
• Category audit
• Competitors review
• Retail Safari
• Trends observatory
• Trends analysis
• Cultural exploration
• Cultural Research & insights
• Anthropology & Ethnography
• Creative semiotics
• Colorimetry
• Workshops
• Brand platform
• Brand architecture
• Brand experience
• Concept writing
• Visual territories
• Tone of voice
• Storytelling
• Art data
• Artistic Curation
CULTURAL CREATIVITY
• Naming
• Brand identity
• Design systems
• Packaging design
• Limited edition
• Artistic collaborations
• Product concepts
• Innovation & NPD
• Brand book
• Packaging guidelines
• International rollout
• Local adaptations
• Brand content
• Illustration
• Motion
• Photography or shoot intention
• Print/Digital Campaign intent
• Key visuals (AI/CGI )
• Merchandising concepts
• Window shop scenography
OUR APPROACH
Our approach follows a modular system, as the stages outlined can be requested separately.
That said, for a true 360° brand relevance, it is most effective when approached holistically, as a complete process.
WE DIP
Cultural Consultancy
We get to know your brand.
We immerse ourselves into your business, your environment, your products.
We discover your audience and their world.
WE DIVE
Cultural Curiosity & Community Centric
We think and report on culture.
We use real & virtual worlds to spot the cultural flows shaping your audience.
WE IDEATE
Cultural Creativity
We create designs rooted in your community.
We help you leverage the symbolics, turning insights into graphics.
WE ACTIVATE
Cultural Creativity
We connect with your people, where necessary.
We extend your brand to new places, rollout, implement and
scale up…. all still being culturally fluent.
WE GUIDE
Cultural Care
Not a stage. A throughline.
Whilst our passion for design runs deep, we’re equally committed to seamless project management & genuine customer service.
WE DIP
Cultural Consultancy
We get to know your brand.
We immerse ourselves into your business, your environment, your products.
We discover your audience and their world.
WE DIVE
Cultural Curiosity & Community Centric
We think and report on culture.
We use real & virtual worlds to spot the cultural flows shaping your audience.
WE IDEATE
Cultural Creativity
We create designs rooted in your community.
We help you leverage the symbolics, turning insights into graphics.
WE ACTIVATE
Cultural Creativity
We connect with your people, where necessary.
We extend your brand to new places, rollout, implement and
scale up…. all still being culturally fluent.
WE GUIDE
Cultural Care
Not a stage. A throughline.
Whilst our passion for design runs deep, we’re equally committed to seamless project management & genuine customer service.