Branding & Packaging designs live in cultural margins

Layered corridor of coloured panels illustrating how cultural branding and packaging design relies on nuance, contrast and contextual perception across markets.

Great branding is rarely about what shouts the loudest. It’s about what’s felt in the margins. The space around a logo, the weight of a material, the tone of a colour that lands differently from one culture to another. In a globalised world, design meaning is never universal. Colours, symbols, typography and even silence carry […]