Food Imagery in Beauty: Marketing shortcut to desire
From glazed doughnuts to cherry gloss, food imagery in marketing has become the visual shortcut to craving and desire. Beauty, fashion, and FMCG brands alike are using edible cues to evoke emotion, texture, and pleasure. In this article, Intercult Brands explores how sensory storytelling and cultural codes shape appetite in design—and why one drizzle or glaze can make a product irresistible.